Aiming for consistency, being true to oneself and promoting the movement of Rusic Music onto the masses, Daru Jones has paved his way to success with one drum tap at a time. Influenced by Pete Rock, Eric B, Mike Lee and the great guy we call God, Jones knew he was destined to be present in the industry and make an impact onto the world.
Hailing from outside Detroit, Jones was born into music.
“I come from a musical family. My mother and father are both professional music directors for over 25 years and are still playing,” Jones said.
Where Jones found his love of drums was in the house of the Lord.
“Many of my cousins and uncles played the drums or were musicians, so after watching them and since I could recognize the instruments by the age of four, I picked up the drumsticks and didn’t put them down and was playing fulltime in the church.”
Attaining at what was bestowed to him by a Higher Power, Jones headed to Pittsburgh to spend a little time working on his career before making the final move to the Big Apple.
“While living in Pittsburgh, I always knew that I was only suppose to be there for a season and when it was time for me to leave, a series of events took place in my life and I felt like my time was up in Pittsburgh,” Jones said.
Reasoning for moving to New York?
“I really believe my time was up where I was living ( not to say anything bad or negative about that place but I’ve been bless to get into another situation so I stepped out on faith) but I just felt that it was time for me to move on, just to say the least,” Jones said.
In 1996, Jones created what he had envisioned, Rusic Music and the movement that would go alongside it.
“That was the vision that was giving to me alone with this style of music. To fuse all the elements that make “Rusic Music” and Soul-Hop it is against the grain on different levels,” Jones said.
So, who was your first major artist you worked with?
“Drumming was with Gospel Legend (Rance Allen) years along when I was a teen,” said Jones.
“Production was with the late great Gerald Levert in 1997. Me and my sis got signed to his indie label from the “How Can I Be Down” A &R conference that we won in 96’ and went to Cleveland to record the track “Don’t Let Go”, produced by myself,” Jones said.
“What makes it a movement is that Rusic breaks a lot of boundaries that you are not used to hearing in spiritual, soul or hip-hop music. So because it goes against the grain on many levels, it still works without compromising the history or the music and those styles as individual. With that said [it] has started and will continue to create this movement for those that are ready to receive it and is food and life,” Jones said.
According to Jones, what he expects from Rusic Music is that it produces music with a message that touches the heart and soul without compromising the history or art form.
With the birth of “Spirit Drumz: Chapter One”, Jones’s expertise of percussion and production come together. The album’s influenced through the musical sectors of hip hop and gospel induces an euphoric and peaceful feeling while it’s playing.
“Striving to stay in that spiritual channel when creating also continuing to use the formula that created that feeling and sound” Jones said.
Evidence of this channel is shown throughout the whole album. “There He Is, Pt. 2” opens with the voices of spliced harmonies over a soothing sounds. “Hold On (Somebody) Pt. 2” is consisted with mellowed out beats with a soulful songstress singing to the skies above.
“Spirit Drumz: Chapter One” eludes a calm, cool, collected confidence that Jones lets out in his work. Each song mixed and influenced by old school simplicity, peaceful daydreaming and innovative.
What should we expect on Sprit Drumz Pt.2?
“A spin off from chapter one with the same message, content and vibe but influenced with the spirit and vibe of one of my music producer living legend idol’s to say the least,” Jones said.
The nineties happen to be what I considered the best era for hip-hop. Groups such as A Tribe Called Quest, De La Soul and the rise of Biggie were great. Social issues and politics in regards to the Black community were being addressed in way that everyone involved in music was paying attention to.
How would you describe the year 1996 and how it compares to present day when you started your company?
“In the hip-hop music mainstream world, there is very little or no comparison but in the hip-hop underground scene there are many artists and producers who is holding down and keeping the tradition and spirit of that golden era 90’s hip-hop sound,” Jones said.
Once again, I’m a huge fan of the 90s hip-hop scene. Do you think you can convert people into aiming towards that direction instead of what’s present in hip-hop today?
“Yes. Also taking it in another direction as well then raising the bar and elevating that sound to another level,” Jones said.
Staying true to his beliefs and incorporating the gospel of Rusic into his music, Jones has worked with unique and popular artists. Some of them (maybe you’re familiar with them) are: Slum Village, Black Milk and Talib Kweli’s Idle Worship.
What’s your deciding factor in working with particular artists?
“Originality, real talent, kindred music spirit and similar goals and missions,” said Jones.
When asked about the next three years of his precious career, Jones responded with answers that were attainable of gaining.
“Winning Grammies, continuing and maintaining the vision and mission that was giving by the creator (God) plus taking music and drumming to greater and higher heights, maintaining the Rusic movement also being responsible for helping and reshaping this music business and world and having one of the nation’s best clothing label enterprises in the 21st century,” Jones said.
So you’ve won Grammies? For what songs?
“I haven’t gotten a Grammy, but I’m just speaking it. To live and putting it out in the universe so the created can make a way. One of my goals by 2010 is to have many of those,” said Jones.
“The clothing will be for men women and kids. Rusic is a movement. This is my interpretation of this style of music (Spirit and Soul-Hip) which I feel like the creator has blessed me to make and the vision I was giving as a teen also is connected to the same description that was going in a prior. It is hard to explain but the best way for me to do that is to describe it as a feeling you get when you hear it and what it does for your mind, body and soul. It’s all a feeling only because this music is inspired by many things and a lot of the greats I admire in someway but channel’s another energy to say the least,” said Jones.
Daru Jones is a man that is strict with his convictions and attains goals through modesty and humility. Guided by the light from an early age, Jones is drumming with the likes of the best and is on an upward mobility in his production skills. Producing and remixing acts like Kissey Asplund, Tableek of Maspyke and Reggie B and others, Rusic Music is truly a movement on the rise.
What does Jones hope for his movement of Rusic Music?
“From that will spark off another tradition to help keep hip-hop and music alive plus give life and show the creator’s love through the music to say the least. There’s a message in the music.”