Album Review: Black Milk (Popular Demand)

Detroit has provided the rap scene with Eminem and D-12, who have made a tremendous impact in music. Detroit seems to be a place that is filled with such a strong essence of musical desire. So now another soul from the Motor City has decided to emerge and make or break his career through the art of lyrical rhyming.

Black Milk or Curtis Cross former music producer for Slum Village has released Popular Demand, to show the world that if Kanye West can go from architecting songs to rapping, then anyone can.

I’m not personally a huge fan of the name just because of the literal meaning or visualization that pops into mind but lets just see what he had to offer.

Hotter than glass of Hershey’s hot cocoa and smoother than skim milk gone bad, Black Milk is armed with a mic at hand and ready to propel audiences worldwide.

The cameras flash, the crowd mummer of Milk’s arrival and then there’s silence. A harmonic array of chords is now in place of the silence, as this woman sings. Overlapping the woman, in comes Black Milk spitting aggressive rhymes stating that his eyes are set for world and that he is back by “Popular Demand”, the title of the song.

The anticipation of Milk’s entrance sets a stage and that he believes he’s already a star. That the public should bow at his feet as comes down this carpet of success and stardom. I sense a little bit of arrogance from him and it seems to be very entertaining.

“Action” featuring Slum Village is sample-woven and a round of raps. The same woman from “Popular Demand” makes an appearance and my have brought her little daughter as throughout parts of the song, her voice elevates to a higher pitch.

The same goes for the song “One Song”. Why is the song titled this when clearly, it sounds like about 3 of the others on the same album. That same woman just sounds likes she has bronchitis, dropping of her daughter at school and picking up the smoke-happy aunt. This “One Song” is a depiction of his Black Milk’s struggle to making it in the business.

“I’m Out” is his shout out song or outro. Milk only uses about ten seconds of this lengthy minute and fifteen second song to say bye and “I really should have rapped on this one.” Well buddy, it’s a little too late for that now, huh?

Popular Demand is just another album that’s probably going to just collect dust after listening to it for about the second time and only to be forgotten. Nothing about this album gives me the desire to call up my local record store and asking for about ten more copies of this album. Black Milk let’s try and be a little bit more humble next time you decide to make an album and try making some of your own beats. Maybe you’ll have a real crowd falling for you versus the one you created.


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